How to Land Private Pay Medical Transportation Clients

We've all heard the old adage that success in business comes down to "location, location, location."  But especially in the transportation industry, success doesn't come down to location.  Rather, success comes down to "customers, customers,  customers!"  AND, no customers in your NEMT business are more valuable than your private pay customers. 

Private pay customers should be a key focus of your marketing and recruiting campaigns for a variety of reasons as follows:

• You can set your own rates of reimbursement · 
• Private pay customers offer higher margins as compared to other forms of reimbursement 
• You can get paid immediately by cash, check, or credit card or choose to invoice ·
• There is no paperwork or waiting for reimbursement if you are paid on transport
• There are no regulations or collection procedures as there is with Medicaid or brokers · 
• You can charge for a one-way transport for a patient that is a "no show"
• For distance transports, you can charge unloaded "dead-head miles"  
• In addition to regular business hours, private pay clients are more likely to travel during off-peak hours which generates increased revenue 

As I always stress to client-providers, you can't be a one dimensional business or you're at risk of going out of business.  Yet, despite my insistence, I am always amazed at how many providers rely exclusively on Medicaid or broker work.  I call it the "low hanging fruit" because anyone can get it so everyone becomes fixated on "government money." 

Honestly, I believe this focusing exclusively on Medicaid or broker work is a very lazy strategy because anyone can get it despite the danger.  Consider, if you serve as a subcontractor to a specific broker and they lost their contract, which they eventually will, what happens to your revenue?   The new broker is under no obligation to give you the same trip volume or rates of reimbursement.  Needless to say, your business model just changed!

In short, if you're heavily invested in Medicaid/broker work you are vulnerable and severely exposed.  Therefore, it is critical that you always work to cultivate your private pay clientele and contracted work.  

Do you want to pursue Medicaid or broker work?  Sure, as long as it's profitable.  But my hope is that you will always focus on private pay clients.  When you have a healthy dose of private pay clientele you have a solid foundation for which to build the rest of your business with multiple sources of revenue.    

In this exclusive resource, "How to Land Private-Pay Clients in Your NEMT Business," I'm                          going to share how to find, target, and secure private pay clients.  Even more, I'm going to share some exclusive "tricks" I personally used in my NEMT business that helped me go from a single used vehicle to almost two dozen in a short few years.  How was I able to do this, because I secured profitable "customers, customers, customers!"